Data Science Seminar "Decoding Humans: How Data Drives Human-Centric Solutions"

The Data Science Seminar "Decoding Humans: How Data Drives Human-Centric Solutions" explores how the evolving data landscape is reshaping product design and user experience. It examines how emerging data technologies are enabling the creation of more insightful, responsive, and truly human-centered solutions — and what new approaches and ways of thinking they are beginning to inspire.

Speakers:

• Agne Kinks, Director of Product Intelligence at Pipedrive, "Customer-Centric Innovation: Pipedrive’s Data-Driven Product Strategy"
• Grace Eden, Associate Professor of Interaction Design at the University of Tartu Institute of Computer Science, "Quantified Life: the datafication of human activities in a data-driven world"
• Hegle Sarapuu-Johanson, Chief Innovation Officer at Trinidad Wiseman, "From Clicks to Clarity: How Usability Metrics Make Digital Products More Human-Centric"
• Kristel Ots, UX/UI Designer at Illuminare OÜ, "How data shaped app design: a journey toward human-centered design"
• Elisabeth Raidma, Head of UX/UI at Bitweb, "Good UX Starts With Lies (aka Mock Data)"

The event is led and moderated by Kuldar Taveter, Professor in Information Systems at the University of Tartu.

Seminar photo gallery

Seminar video recording